WGC will once again be displaying its support for the Dubai Shopping Festival to root for gold in promotions and support aimed to boost world gold sales. Certain promotions will even allow jewellers to win several kilos of gold jewelery.

Moaz Barakat, Managing Director, World Gold Council, commented, 'The Council is pleased to announce its continuous support for DSF. The festival has grown rapidly in size and scope to become the largest and most dynamic festival of its kind in the world. Dubai has earned the title of 'City of Gold', and the continuous marketing efforts of the World Gold Council and its partners' annual promotions play a large role in creating awareness of this prestigious title locally, and internationally.”

”We are committed to promote gold throughout this Festival and intend to run many campaigns with our other partners targeting various segments in a bid to enhance gold's status."