VIVA Entertainment and Ski Dubai have joined forces to launch the much anticipated "Superman Returns" DVD in the UAE. To mark the occasion, Ski Dubai will play host to an afternoon Superman themed extravaganza on the 23rd November, 2006.

Fans of the timeless superhero are invited to come down to Ski Dubai on the 23rd November from 4pm to 7pm to participate in fun games such as the "Krypton Hunt" at the Snow Park where participants will be looking for hidden Kryptonite pens in the snow. Finders of the kryptonite will win Superman merchandise.

Children and their parents can participate live on 104.8 radio show, answer some movie trivia and win all kinds of Superman goodies. Movie buffs buying the Superman Returns DVD at Virgin Megastore can also avail themselves of a discount voucher for Ski Dubai, included in the DVD pack. Also, don’t miss out on the chance to get your free Superman t-shirt when you enter Ski Dubai on the 23rd of November.

About Ski Dubai Ski Dubai is the first indoor ski resort in the Middle East. It is located inside the Mall of the Emirates, the latest development from MAF Shopping Malls. Ski Dubai offers an amazing indoor snow setting that offers visitors superb skiing, snowboarding, and tobogganing. They also have the option to just play in the snow. Young or old, there is something for everyone, from the beginner to the snow sport enthusiast. Ski Dubai is a unique mountain-themed attraction that offers visitors the opportunity to enjoy real snow in Dubai all year round.

Ski Dubai offers the ideal conditions for skiing and snowboarding, with a choice of five runs, as well as a 3000 sq m. snow park with tobogganing, a twin track bobsled ride and tubing, among other activities. For those who have not experienced winter sports, or who want to brush up their skills, Ski Dubai’s Snow School offers guests the opportunity to learn skills suitable for all ages and abilities from beginners to experienced skiers and snowboarders.