DSF announced today the launch of the biggest Lexus Mega Raffle on the occasion of its 45 days long special 11th and 12th combined editions of the annual shopping, entertaining and winning extravaganza.

With a grand sum of Dh25 million, the raffle will offer 2 luxurious ES350 and LX470 Lexus cars and Dh100,000 in cash, in addition to the sum of Dh3 million cash prizes in fortnightly raffles.

The announcement came in a press conference held today, Wednesday 22nd November 2006, at the Lexus showroom, Dubai Festival City. The conference was attended by Ibrahim Saleh, DSF COO, Tony Barlo, GM Sales and Marketing, Al-Futtaim Motors, Khaled Fayad, National sales Manager-Lexus, Al-Futtaim Motors, senior officials and the media.

Said Ibrahim Saleh during the launch, 'The daily Lexus Mega Raffle has become a main attraction and one of the most awaited events in every Dubai Shopping Festival we had held in the past years. This year it is dubbed as the biggest raffle draw and comes under the Raffles and Winnings Festival and is all set to make this combo edition of DSF all the more special with its attractive offerings.'

Added Ibrahim Saleh, 'Year after year, the DSF Organising Committee has spared no efforts in developing and elevating the Lexus Mega Raffle in order to include more and more winners, this year is yet better. The Dh25 million total prize that covers the 45 days of the festival will attract more people besides being a perfect fit for the mammoth shopping fiesta that combines the 11th and 12th editions of the festival.'

There will be daily draws to announce the names of one lucky winner out of 5,000. The winners of the daily draws running throughout the DSF will walk away with two luxurious Lexus cars, an ES350 and LX470 in addition to Dh100,000 cash.

The chances of winning gets a further boost with fortnightly draws being introduced for the first time this special DSF. Other participants can hope to win too at the draws to be held every two weeks at the end of which the tickets will be discarded and the competition will begin afresh.

At the end of the first two weeks of DSF a draw will be held to award 15 winners with a total of Dh1.5 million which means each of the winners will walk away with a cash prize of Dh100,000. At the end of the fourth week 10 winners will emerge and win a Dh100,000 each giving away a total of Dh1 million. The final two weeks will have a prize money of Dh 500,000 giving five winners Dh100,000 each.

'This time the Daily Lexus Mega Raffle gives more chances of winning, thus taking in consideration the huge demand of the visiting and resident participants to expand the winning possibilities. DSF thrives on gratifying its loyal visitors,' said Saleh.

The tickets for the Daily Lexus Mega Raffle can be bought from over 43 Eppco/Enoc petrol stations scattered throughout the city as well as kiosks at various shopping malls such as Deira City Centre, Mall of the Emirates, Ibn Battuta Mall and BurJuman, as well as other DSF venues including Global Village, Al Fahidi Street, Gold Souq, Naif Road and Baniyas Square. The tickets will be on sale starting 25th November, while the first draw will take place on the 20th of December.

Colin Leitch, the Managing Director of Al-Futtaim Motors commented, 'We are very pleased to once again be closely associated with the highly popular and long-running Dubai Shopping Festival. Every year we have seen continued growth in the popularity of this Mega Raffle, reflecting both the growing interest in the DSF and the attraction of the Lexus brand.

'This year, shoppers and visitors to Dubai have even more to look forward to, with the Raffle running for 45-days, providing them with additional opportunities to win great prizes. We wish the DSF Organising Committee, and all the shoppers a rewarding and fun- filled shopping festival.'

The combined edition of DSF 2006-2007 will run from December 20, 2006 to February 2, 2007. The 45 days of family fun, entertainment and shopping frenzy will offer retrospective glimpses of the 10 previous editions combining the best of the best and promises to be even bigger and better.