Dubai Gold & Jewellery Group (DGJG), a trade body representing over 700 members covering the entire gamut of Dubai's gold and jewellery trade, has unveiled massive promotions for Dubai Shopping Festival 2006-2007.

Special offers include winnings worth 45 kg of gold, which is one kg gold daily for 45 days; a rare chance for customers to directly rate the service they receive and an exclusive edition of DSF diamond constellation pendant, according to a DGJG official.

'With fabulous chances of winning one kilogramme gold every day, this year's DSF proves to be an exciting time for shoppers. More than 350 gold jewellery outlets in Dubai are expected to take part in the 45 day festivities; and with Christmas, Eid and New Year all falling close to each other, we expect the promotions to generate a total of Dh800 million ($217.8 million) in sales, 'said managing director, Dubai Gold & Jewellery Group, Tawhid Abdullah.

Since the inception of DSF in 1996, DGJG has given away 619 kgs of gold in prizes. This year the Group is giving away five per cent of all winnings to charity. The DSF promotions are in association with the World Gold Council.

'The World Gold Council is glad to be part of DSF again especially since this year's gold promotions at DSF are lot more than ever before,' said managing director, World Gold Council, Middle East, Turkey and Pakistan, Moaz Barakat.

Customers have a unique opportunity during DSF to directly rate the service they receive from retailers. Every raffle coupon obtained on Dh500 worth of jewellery purchases, comes with a detachable Golden Smiley to be given to the retailer if the customer is happy with his service.

Retailers who win the maximum number of coupons will win a Customer Choice Award in various categories based on total number of stores. Those who receive the maximum percentage of smiley as opposed to total number of coupons will receive a Customer Service Excellence Award. The Golden Smiley is also an excellent tool for retailers to gauge customer satisfaction level.

All participating gold jewellery outlets will carry the Golden Smiley which has the message, 'Vote for your Jeweller'. To add to the DSF excitement gripping the emirate, DGJG has also tied up with Rosyblue, the largest diamond manufacturer in the world, to introduce a special constellation diamond pendant set in white, yellow and pink gold, consisting of 12 diamonds, weighing 0.25 carat in total.

'The pendant will serve as a memory of DSF and is an excellent souvenir for tourists to carry home. Priced at Dh1,100, it will be available at all participating outlets and with each purchase, customers will get 3 raffle coupons giving them 3 chances to win 1 kg gold daily, 'said chairman, Rosy Blue FZE, Harshad Mehta.