Ms Abbasa Hameed Al Azzawi, Marketing Support Manager, Reef Mall commented, 'We aim to present the very best offerings to our shoppers. Therefore we feel it is very important to evaluate the events and exhibitions that take place at the mall so we can constantly innovate and improve in order to appeal to the wide variety of customer tastes and preferences.'

Throughout the DSF, Reef Mall achieved significant response and popularity, with all the activities receiving constant attention from the public. Art workshops, Army Boot Camps were very successful in terms of the number of people that participated. The activity that spiraled in popularity especially among kids was the Kids Party held every Friday and included lots of games, dancing, and music. Reef Mall also offered two Toyota Land Cruisers during the DSF in a mall-wide promotion.

Speaking on the increase in the percentage of visitors this year Ms Abbasa Al Azzawi said, 'We have received tremendous response to the events organized by Reef Mall during the DSF which have been well received and extremely successful. We noticed that the increase in visitor traffic in response to the activities and mall-wide promotions has increased this year by 40% compared to pre-DSF period and also reached 50% mark for some exceptional events.