The Easa Saleh Al Gurg (ESAG) group's retail brands Better Life, IDdesign and OFIS will be offering great prizes and special discounts for shoppers during the ongoing Dubai Shopping Festival.

In order to promote its DSF best buys, ESAG's home appliance chain Better Life has printed a special catalogue for distribution with leading newspapers and through all its outlets.

As part of Better Life's DSF promotional activities, one lucky winner has the chance to win a complete kitchen makeover with state-of-the-art appliances from world renowned brands, said an official spokesman.

To win this mega prize, customers need to text message 'Better Life' and their name to 6086. One mobile number will be selected through a random draw to win the kitchen makeover.

In addition, Better Life will hold weekly draws rewarding winning entries with gift hampers on purchases of small appliances. The draws will be held right through DSF which runs till February 2, 2007.

"For DSF, we have a superb selection of products at what are probably the world's best prices," said general manager, retail and marketing, Easa Saleh Al Gurg Group, Ajai Dayal.

A leading provider of quality interior home furnishings, IDdesign is offering cash vouchers worth Dh200 ($54.45) with every purchase of Dh1,000. And OFIS, ESAG's office furniture and Furnishings Company, has announced discounts of up to 50 per cent on a select range of furniture and carpet tiles.

OFIS is also giving customers the opportunity to replace their existing living room flooring with stylish German wooden flooring for Dh1,750 along with free installation.

Better Life showrooms in Dubai are located next to Strand Cinema in Karama, on the Dubai-Sharjah highway and at Mall of the Emirates. The OFIS showroom in Dubai is located at the foot of Maktoum Bridge.

IDdesign's DSF offers are now on at its Dubai outlets on the Dubai-Sharjah Road and at Mall of the Emirates.