The leading travel and tourism exhibition in the Middle East is held annually under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai.

ATM 2007 will span four days, from May 1 to May 4, and will be held at the Dubai World Trade Centre. Overseen by the Department of Tourism and Commerce Marketing in Dubai, the exhibition attracts huge local and international media attention with around 1500 journalists expected to attend the event this year.

The sponsorship of the media centre at Arabian Travel Market 2007 is one among the many initiatives undertaken by the DSS Office to promote Dubai Summer Surprises regionally and globally. Earlier this year, DSS participated in two renowned international tourism fairs - the International Tourism Exchange (ITB-2007) in Berlin, Germany, and the Moscow International Travel and Tourism (MITT 2007) exhibition.
Commenting on the sponsorship, Saeed Al Nabouda, Chief Executive Officer of Dubai Summer Surprises said,

"The DSS/DSF Office actively participates in major travel and tourism exhibitions like the Arabian Travel Market to promote Dubai Shopping Festival and Dubai Summer Surprises to a global audience. Sponsoring the media centre at ATM 2007 gives us the opportunity to interact with regional and international media and enables us to attract potential visitors by providing information on the grand celebrations, raffle draws, and family entertainment activities that will be held during this year's Dubai Summer Surprises."

The 14th edition of Arabian Travel Market will feature around 2000 exhibitors from over 59 countries. Uniting key market players from six continents, ATM is a four-day exhibition of intensive meetings, seminars, press conferences and social networking opportunities dedicated to unlocking the business potential within the Middle East and Pan Arab region.

"The communication facilities provided in the media centre allow journalists to send stories internationally, ensuring daily coverage for the event across the world. The ATM media centre provides a unique opportunity for any brand to reach out to global audiences ensuring unrivalled exposure and maximum returns on this investment, which would otherwise need much more time and effort to get the same results," said Mark Walsh, Group Exhibition Director of Reed Travel Exhibition, the event organiser.

DSS celebrates its tenth anniversary this year and is gearing up to unveil a host of innovative and exciting family entertainment events for visitors, tourists, and residents for a whole ten weeks.