Altogether 100 colourful and exciting events will take place during the month-long Dubai Shopping Festival (DSF) 2008 from January 24.

Laila Suhail, Chief Strategy Officer at DSF Office, explained that the DSF office is implementing a new strategy that emphasises on shopping in the coming editions of DSF. Additionally, the festival will play a significant role in promoting new entertainment projects and establishing a vibrant entertainment industry in Dubai. A key highlight of the strategy is the involvement of the private sector that will eventually organise 70 per cent of all entertainment activities in DSF with the DSF Office taking the lead in planning, marketing, and promoting the events within the festival.

“It’s only natural that we keep developing our event in order to capitalise on the fast pace of Dubai’s economic and social growth,” Suhail said.

“Our new calendar of events has something for everyone regardless of age and nationality, and we look forward to providing our visitors and residents with the ultimate shopping, winning and entertainment experience,” she added. The main highlights of the DSF 2008 calendar are the shopping promotions, Mega Draws and DSF signature events. With more than 4,000 retail shops and 40 shopping malls, DSF 2008 promotions will be breathtaking for all. Offers, added value promotions, sales and discounts reaching up to 75 per cent on international brands will surely further position Dubai as the leading shopping haven in the world, the officials said.

Also, the daily Mega Raffle Draws will be a life-changing experience as it offers lucky winners prizes that can reach up to Dh1 million per day. While Lexus is offering two brand new Lexus ES350 and RX350 models would be given daily to one winner, the same winner would have the chance to take home Dh100,000 in cash but the new twist in the scheme is that the cash prize will be in a different currency everyday. In addition to this, one kilogramme of gold will also be offered by the Dubai Gold and Jewellery Group on a daily basis. The officials added that the events like the Food Festival, Dubai Fashion, and Carpet Oasis etc are sure to attract a lot of people everyday.