BurJuman has made an 'unofficial promise' to dress up Dubai with its much discounted designer garb being offered till February 2, 2007 as part of this year's Dubai Shopping Festival (DSF) and the mall's very own 'BurJumania' promotion.

With a selection of stores that rival London's Bond Street or New York's 5th Avenue, BurJuman is a genuine shopper's paradise and, with brands such as Donna Karan, Salvatore Ferragamo, Polo Ralph Lauren, Max Mara and Kenzo offering anything between 50 and 90 per cent off, the mall is offering residents and visitor's the chance to get the perfect 'red carpet' look at a fraction of its normal price.

Saks 5th Avenue, the department store for the discerning shopper, will also be offering a part sale of up to 40 per cent, on women's designer clothing, ready to wear, sportswear, shoes and handbags.

Catering to all, this offer is also valid on classic and modern options for men and kids designer ready to wear.

"Whilst discounted shopping during DSF is a city-wide initiative, BurJuman continues to lead the way in terms of its ability to offer the very best names in designer and high-street clothing," said general manager, BurJuman, Eisa Adam Ibrahim.

"BurJuman is the region's only dedicated 'fashion mall' and is ultimately the most adept at offering the best choice and most discerning advice to the UAE's style conscious consumer." Running for a total of 45-days, DSF is now in its combined 11th and 12th year and throughout this period BurJuman will be transformed with a carnival-like atmosphere, with world-class in-mall entertainment, superb promotions and fabulous rewards. Shoppers who spend Dh300 ($81.67) or more can participate in fabulous raffle draws, for a chance to win two Range Rover Sport Supercharged, Dh100,000 in BurJuman shopping vouchers and weekend stays at the Burj Al Arab.TradeArabia News Service y.