|
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| 1996 |
| |
| The
result of deliberate planning to convert
an economic revitalisation effort converted
itself into a successful business proposition.
Sales rose by over 600 per cent in some
outlets. The gold traders sold jewellery
worth Dhs 10 million each day. The electronics
sector did business worth Dhs 800 million.
Carpet Oasis recorded sales of more than
Dhs 400 million. Hotels reported 100 per
cent occupancy. |
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| 1997 |
| |
| Though
the number of events was small compared
to today, nonetheless there were a variety
of attractions in the very second year of
DSF. The DSF Secretariat worked closely
with the private sector to offer fabulous
promotions and discounts. Emirates airline
offered discounts on air tickets and marketed
the event in overseas markets through its
offices around the world. The Global Village,
erected on the creekfront on Baniyas Street,
turned out to be the biggest attraction,
with several countries taking part. |
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| 1998 |
| |
| The
31-day Dubai Shopping Festival '98 was conducted
on the theme of "Children of the World Meet
in Dubai". Families, with children in tow,
arrived in droves in Dubai to enjoy the
festivities specially created for them,
resulting in an unmatched success for the
tourism sector. |
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| 1999 |
| |
Dubai
Shopping Festival '99 held under the theme
of The Biggest Family Gathering of the
Millennium was a success beyond expectations.
Sales during DSF '99 rose by 14 per cent
over 1998 figures, thus sending a clear
signal that at a time when the rest of
the world was facing an economic slowdown
or recession, Dubai was an exception.
The
average number of daily visitors was 86,000,
compared to 73,000 in the previous year,
an increase of 18 per cent. Of these,
21,800 came from overseas. The average
for family groups rose to five members
from three earlier, indicating that the
focus on families was working. |
| |
| 2000 |
| |
Dubai
Shopping Festival 2000, which was held
from March 1 to 31, 2000, registered an
impressive growth in the number of visitors
from Europe, an indication that it has
become a truly global even.The
total number of foreign visitors at DSF
2000 increased by 8 per cent over last
year. The total number of visitors rose
to 2.5 million, against DSF '99 figures
of 2.4 million, an increase of 4 per cent.
Total sales during the month long festival
crossed Dhs 4.31 billion, against Dhs
4.15 billion in '99, an increase of 4
per cent. Of this, shopping-only expenditure
accounted for Dhs 2.97 billion, an increase
of 8 per cent. |
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| 2001 |
| |
| DSF 2001 was held under the theme One World One Family One Festival. It attracted a record 2.55 million visitors from all over the world and neighbouring countries. Total overall spending during the 31-day shopping and entertainment extravaganza registered a 5 per cent increase, up from Dhs. 4.31 billion in DSF 2000 to Dhs. 4.5 billion in DSF 2001. Of this, shopping-only expenditure accounted for Dhs. 3.02 billion as against Dhs. 2.97 billion in DSF 2000, an increase of 8 per cent.
|
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| 2002 |
| |
| Dubai Shopping Festival 2002, held from March 1 to 31, 2002, registered a growth figure of 5% taking the total number of 'shoppers' in 2002 to 2.68 million, indicating that the Festival continues to strengthen its allure of a truly global event.
Hotels' guests increased by 15%, also showing that the total number of visitors from the 'Other Arab States' outside of GCC increased by 22% resulting in a growth in the total number of visitors from 605,000 in DSF 2001 to 615,000 during DSF 2002.
|
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| 2003 |
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| Dubai Shopping Festival 2003 witnessed record growth figures across key tourism indicators such as visitor numbers, hotel revenues and retail growth. Key tourism indicators such as overall spend increased by 11.3%, increasing from Dhs 4.6 billion in DSF 2002 to Dhs 5.12 billion during DSF 2003, while visitor numbers increased by 8.95% to 2.92 million.
|
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| 2004 |
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| Dubai Shopping Festival 2004 enjoyed its ninth successful run from January 15th to February 15th 2004. There were record numbers of visitors logged at the key DSF attractions, like the Global Village and Night Souq, and the number of tourists in Dubai too saw an upward spiral.
In fact, the Festival registered a total of 3.1 million visitors, posting a growth of six per cent over 2.92 million visitors in 2003 and the total visitor spend during DSF 2004 touched Dh5.8 billion, compared to Dh5.12 billion in the previous year, thus registering an increase of 13.28 per cent.
|
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| 2005 |
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| DSF 2005 had 3.3million visitors with six per cent increase while spending crossed Dh6.67 billion mark registering a 15 per cent increase, says an independent study.
Ten long years and the popularity of the Dubai Shopping Festival has been rising sky high. The latest figures coming out of an independent study commissioned by the DSF office is a clear indication that the Dubai Shopping Festival, which is a brand icon in its own right, is truly a world-class event which is fast growing with every passing year. |
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